Eco-Friendly Brand

Sustainably Fancy

A comprehensive brand strategy and visual identity, tailored for an eco-conscious, upscale wellness advocate.

deliverables/scope

  • Brand Positioning
  • Content Strategy
  • Visual Identity
  • Social Media Assets
  • Business Card Design
  • Brand Style Guide

client bio

Samhya is a dedicated health advocate and accomplished gardening instructor. With her initiative, Sustainably Fancy, she champions a more eco-conscious and upscale approach to health and wellness, specifically targeting women.

From an early age, Samhya became aware of the education gap in essential life skills such as mental health awareness, proper nutrition, financial literacy, and practical abilities like preparing healthy meals. This realization prompted her to leverage her platform for the education and mentorship of the public on holistic home economics, encompassing areas like gardening and sewing.

Committed to the practical application of a healthy lifestyle, Samhya assists her clients in altering their environment, mindset, and diet. She achieves this by offering personalized plans and actionable strategies, coupled with ongoing support to ensure sustainable change.

Project goals

Over time, Samhya has steadily built her business, drawing on her DIY spirit to craft her brand's visual identity. However, she felt her brand lacked strategic design and did not fully capture her essence.

Now, she's poised to revolutionize her branding, aspiring to:

  • Engage a discerning audience who shares her commitment to sustainability and health.
  • Establish a coherent and compelling brand narrative across all platforms.
  • Differentiate herself from other eco-conscious influencers, showcasing her unique blend of upscale wellness and practical home economics.

The Before

Before our collaboration, Sustainably Fancy's brand lacked a strategic and well-considered approach, which resulted in its messaging often not reaching the intended audience due to inconsistent messaging and visual elements.

Results

Our final result was a really suave visual identity that really spoke to Sustainably Fancy’s values, mission, and goals.

Client Testimonial

I appreciate Naya and her team's patience, adaptability, and their ability to find solutions. They addressed all my needs and desires with intention. Prior to working with them, my brand struggled with visibility, specifically regarding audience engagement and branding elements that set my business apart. Since partnering with them, my brand's confidence has increased, leading to new supporters, which has been incredibly rewarding. I've realized that my brand is unique and building an empire truly takes a village. My experience with Greenhouse Studios was fantastic, and I look forward to continuing my journey with them.

Sustainably Fancy
Project Info