s2ndnature

What does true style confidence look like on a budget? Yanin, the founder of S2NDNATURE, asked us to revamp her existing brand to demonstrate how personal fashion enthusiasts can adopt a more practical and affordable approach to their wardrobe. We refined her story, focused on her unique fashion services, and highlighted her vibrant, thrifty side.

Yanin has always been known for her stylish outfits and knack for helping others find just the right attire when they felt they had nothing to wear. She established S2NDNATURE to assist other fashion enthusiasts in adopting a more practical and affordable approach to fashion. She offers personal thrift shopping services and participates in pop-ups to sell personally selected items.

Her mission is to prove you don't need a million-dollar budget to have a wardrobe you're confident in; all you need is the right set of eyes.

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Yanin had been running her business for years, doing most of the branding herself. She was ready to invest in a brand that

• Embodied a retro yet modern aesthetic, reflecting the nature of thrifting
• Represented her open and fun approach to fashion
• Drew in more clients whose values aligned with hers

Before our collaboration, Yanin felt that S2NDNATURE lacked a clearly defined identity. This issue became apparent, especially at trade shows, where a majority of her customer base lived. She believed her core customers did not take her as seriously as her competitors.

The final result was a solid visual identity that made Yanin feel more comfortable in marketing her business to potential customers.

“Our customers have been raving about the rebrand launch. The look is fresh but familiar, exactly what we were going for. Couldn’t be happier.”– Yanin